eBay Under Meg Whitman


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Case Details:

Case Code : BSTA017
Case Length : 11 Pages
Period : 1996-2005
Organization : eBay
Pub Date : 2005
Teaching Note :Not Available
Countries : Global
Industry : Internet Auctions

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Background Note

eBay's founder Pierre Omidyar felt that an Internet auction site could create a highly efficient market. The idea seemed to have originated out of the difficulty that his fiancée faced while trying to collect Pez dispensers from the San Francisco Bay Area...

Business Model

By 2004, eBay had become an online marketplace for selling more than 45,000 categories of merchandise, from Beanie Bags to ultra-rare antiques. The company generated revenue through listing and selling fees and through advertising...

Leadership

Born in 1956, Whitman grew up in Long Island, New York. After graduating from Princeton University, followed by an MBA from Harvard Business School, Whitman began her career in 1979 as a brand manager at Procter & Gamble (P&G). In 1982, Whitman left P&G to join Bain, a top strategy consulting company...

Looking Forward

For her outstanding contribution to eBay's growth, Whitman was featured as CBS Market Watch's 2003 CEO of the Year. Whitman was chosen from a group of six finalists, which included Craig Barrett of Intel, Reuben Mark of Colgate-Palmolive, Terry Semel of Yahoo!, Kevin Sharer of Amgen, and John Wren of Omnicom...

Exhibits

Exhibit 1: eBay- Important Numbers
Exhibit 2: Auction Process

  

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